Media training

White Bull’s media training programme

The media matter. If you want to get your message across to all your stakeholders, you need to know how journalists think and work — and how you can harness their needs to your communications ends.

Our team of former senior journalists, with experience across newswires, print and broadcast media, steep themselves in your subject matter to create tailored training sessions for executives and communications professionals in diverse industries.

Through tried-and-tested techniques and realistic role play, we teach you to communicate clearly, concisely and convincingly with the media – and to stay in control, however hostile the reporter.

We can also coach for podcasting and vodcasting, depending on your requirements.

Presentation coaching

Whether you’re poised to deliver a keynote address or townhall speech, or simply want to brush up your general presentation skills, our made-to-measure coaching will help you perform with confidence.

We give you the techniques and – crucially – the practical exercises that ensure both your message and its delivery compel and convince your audience. We advise on the content and structure of your presentation, as well as on your voice, breathing, tempo and much more.

Both our media and presentation training sessions are available in English and Dutch. Other languages can be arranged on request.